Does PR work?
We asked our clients 'does PR work?', and this is what they said...
We asked our clients 'does PR work?', and this is what they said...
We work for leading brands in healthcare and the environment - see how our work makes a difference.
Our blog contains opinion and analysis on the latest developments in healthcare and the environment.
Attending the SMART Conference last week served as a reminder of the enthusiasm and drive shown by all working in the pharmacy sector to provide an excellent experience to those it serves.
It's all about me me me...
I recently read a fascinating piece from The Marketing Society that identified insights from behavioural science to increase charitable giving. As a former charity PR myself, I started thinking about how similar tactics could be used to boost a charity’s media coverage.
Many of our clients are rightly into this new game. They are nudging individuals to get health checks and eye-tests, or try a new product or service and they are targeting relevant people at those touch points in life when they're most receptive.
Whether it's digital or offline content, writing remains an important skill for PR pros. And nothing irritates us more than when 'impact words' lose their meaning by being overused. Here we examine some of the worst offenders.
Im told people like lists so Im starting 2014 with one of my own.
It can have escaped no one’s attention that Nigella Lawson has come in for a bit of a media battering recently. First the revelations about her unhappy marriage, with Nigella held up as the unlikely poster girl for domestic abuse, followed by the high profile court case and admissions of drug taking.
The once-flourishing green cause has all the appearances of beginning to wilt.
Come New Years Day we shall make resolutions - but for January 1 itself. Then on January 2 we shall do the same, and on January 3, too, and so on right through the year.
At a time when people are busy Christmas shopping, partying or just looking forward to the holiday season, getting consumers to pay attention and react can be tricky.
Are traditional media and social media warring factions or can they work hand in hand? Does the changing media landscape offer a big PR opportunity?
If the headlines are to be believed we might as well just give up.
A much-cherished principle among protesters is that it’s those who shout loudest and wave the biggest placards who get the best coverage.
So the US Government has had a shutdown, welcome to my world Mr President.
Ever considered why you would bother producing digital content at all? Read on...
Today it is 65 years since the start of the NHS. Nobody appears to be in the mood for a party. But perhaps we should be celebrating.
Silly season is going to be a little bit more interesting this year.
David Cameron No, not quite... In true Ascot form he was pipped at the post by the Care Quality Commissions (CQC) media manager, Anna Jefferson.
After 14 years of market domination, Pfizer is to lose its UK Viagra patent this month. Probably one of the most talked about and sought after drugs since penicillin was discovered, this little blue pill has hit the headlines for many reasons during its reign.
Take a look at this memo recently sent to senior staff by a head office which, to protect the identity of our source, shall remain nameless: 'The company intends to get all its ducks in a row before engaging in the heavy lifting involved in restructuring headcount management.
Have you ever bought a product based on a friends recommendation? The likely answer to this question is yes.
For a masterclass in brand intimacy follow Jo Malone.
This week the team at Gravitas has been busy opening new-look pharmacies for LloydsPharmacy, drawing the crowds in to watch loyal customers cut the ribbon. A good celebrity helped...
When Angelina Jolie spoke out about her double mastectomy it surely raised awareness amongst women worldwide of the risks of breast cancer.
It took Virgin Media two days to respond to a Facebook storm over a wrongly-issued broadband bill - a lifetime in social media. So this weeks PR tip is to create a rapid-response social media plan.
Its nigh on three weeks since public health was placed in the hands of local authorities.
Margaret Thatcher and her politics will continue to polarise opinion for years to come, but few doubted what she stood for or what her brand was. Our tip for the week is: have a mission statement and stick to it.
The front pages today are awash with a picture of a young girl dodging a kiss from Prince William. Is this just cute or a good PR tactic?
Lasts nights Horizon programme showed even the best brains can be overwhelmed in the heat of a crisis.
If there is any clear message at all to emerge from the baffling miasma surrounding the fiendishly complex new system of press regulation it is this: Let the blogger beware.
Gravitas has been tasked with raising heart health awareness by new client Vitagenus.
Gravitas has expanded its presence in the veterinary sector with two new clients wins, adding to its continuing support for British Small Animal Veterinary Association (BSAVA) Congress.
The crowds have left Cheltenham and as horses and jockeys recover, its got us thinking about how a good comms strategy gets you first pass the post.
Next Wednesday sees the return of national No Smoking Day and here at Gravitas, weve been encouraging people to head into their local pharmacy to quit.
Todays result in the Eastleigh by-elections has got the Twitterati cramming in their opinions in 140 characters but for those who want to say more, blogs are better.
Chances are youre full of cold and stressed about putting the housework off?
Its the aftermath of Valentines Day and the Gravitas team is thinking of the relationships we hold with those dear to us, one of those being the one we have with the media.
This weeks Francis report into the Mid Staffs hospitals scandal stressed the importance of communication.
Public relations consultancy Gravitas has come off the 2013 starting blocks strongly with new clients that boost its activity in the healthcare and environment sectors.
As we wave goodbye to January, ask yourself this - did you keep to your New Year resolution? Did you vow to drink less or work out more only to fail a few weeks in?
The words 'triple-dip recession almost sound like an amazing dessert but the reality is this is something the UK could face, as latest figures show the economy could re-enter recession. Can trade shows provide a way forward for businesses?
The Tesco horsemeat saga has gripped the nation this week, leaving our biggest retailer stacking up apology adverts while de-stacking the burger shelves. What should firms do to limt the damage when crises hit?
Gravitas Public Relations has leapt from the 2013 starting blocks with two new client wins - strengthening its presence in the healthcare and environment sectors.
Award-winning Cheltenham company Gravitas Public Relations has appointed a new senior account manager to strengthen its position in healthcare and the environment.
Hippies moaning and bending into funny positions used to spring to mind when yoga was mentioned but since starting a course a month ago I’ve found practising 'downward facing dog’ and 'child’s pose’ to be the highlight of my week.
Nigh on £500,000, one year’s free health insurance and a hefty contribution to crisis management (or PR as the Beeb called it) has been deemed a 'cavalier’ use of public money by MPs.
Wow; what a news day. As I sat down to blog about the pope entering the cyber-world of Twitter - lol - I read that the Duke and Duchess of Cambridge are, or is it is LMAO, expecting.
So the long-awaited Leveson report has been published. It depends who you speak to whether or not the recommendations are proportionate or not.
As we go to press on this newsletter, look out for giant red hearts being splashed across the regional media and in the windows of independent pharmacies.
We say hats off to the charity WellChild which celebrated the courage of seriously ill children and the dedication of their carers at their recent London awards ceremony.
We have added a top-notch skincare range to our growing portfolio of products for people wanting to look 10 years younger, safely.
Developments that push the boundaries of the health and green economies always grab our attention. Here we list three we particularly like:
What do we know of Jeremy Hunt, newly responsible for the NHS, and is the outlook better with him in charge?
There are three classes of medicine in our health system and to date this structure appears to be pretty straightforward and has worked pretty well.
We asked our clients and contacts what drives them today when selecting a communications agency and this is what they said:
Between airport capacity and simpler planning laws, we can expect a lot more hoo-ha in the green agenda, following George Osborne’s new measures to jump-start the economy.
My mum, my two sisters and I all signed up in our local park last Sunday for Race for Life 2012. None of us are 'natural-born runners’ (whatever that means), so teamwork really matters. Encouragement is often underestimated but hearing 'you can do it’ when running can give you the strength to finish. Nothing carries you more than the encouragement of those around you.
The drug shortages crisis that has plagued the UK for the past two years has been tackled by the All Party Parliamentary Group (APPG) for pharmacy in a long-awaited paper. Read its full recommendations here.
My seven-year-old daughter is still my baby girl in my eyes. She’ll always be so - that’s the effect girls have on their Dads - but without wanting Victorian, I’m worried about mixed messages.
“He’s stolen my idea” I wailed today, hearing Philip Delves Broughton, author of Life's A Pitch, debating with writer and journalist Viv Groskop debate whether you can apply lessons from the business world to real life, on the Today Programme.
Support, determination and self-belief – three critical aspects needed when training for a marathon. This is what I discovered when I ran April’s Brighton marathon – the same week I joined Gravitas Public Relations as an Account executive.
Speak up when leader’s leave of absence risks rumour disease, says KAY WILLIAMSON
Far and wide rippled the relief when Antonio Horta-Osorio resumed the helm at Lloyds.
Jan 9 is the day most Brits break their New Year’s resolutions.
Helping my local community is an important part of my personal life and co-ordinating our annual craft fair is something I’ve done these last 15 years. Our annual craft fair is the culmination of a lot of hard work and effort by many people who ensure the Christmas spirit flows freely.