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We asked our clients 'does PR work?', and this is what they said...
We are a PR and crisis communications consultancy that creates credible voices in healthcare and the environment, to improve the quality of life for people and the planet.
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gravitasPR: New common ailments service in Wales can potentially save £30m each year #welshpharmacyconference
Latest Case Studies View All Case Studies
Launching pivotal cold research
Health
Demonstrating ROI for our clients
Strategy
Awareness for pharmacy initiative
Health
Managing hospital incident crisis
Crisis Management
Education on hand hygiene
Health
Boosting social media presence
Health
Managing media on drugs shortages debate
Crisis Management
Thought Leadership for pharma distributor
Health
Drug launch to address menstrual issues
Health
Changing attitudes to waste
Environment
Campaign addresses recycling issues
Environment
Flu vaccination service launch
Health
Handling'watchdog' TV for utility
Crisis Management
CSR for Nuffield Health
Health
Controlling takeover messages
Crisis Management
Raising profile of prostate remedy
Health
Balancing eco-protester damage at airport
Crisis Management
Reaching over 50s with blood message
Health
Assuaging public fears over hospital cuts
Crisis Management
Launching slimming product
Health
Attracting new buyer for insolvent firm
Crisis Management
Handling fallout over hospital merger
Crisis Management
Generating leads for solar firm
Environment
'Twitterstorm' in customer service
Strategy
Launching development agency
Environment
Achieving balance over BBC investigation
Crisis Management
Managing BBC probe into pharma pricing
Crisis Management
Making developer a model for public consultation
Crisis Management
Lobbying ministers on hygiene
Health
Managing crisis for school
Crisis Management
Raising profile of foot health website
Health
Promoting drug delivery breakthrough
Health
Eden Project case study
Health
Consumer PR campaign for skincare brand
Health
Guru article on NHS customer service
Health
Lobbing on behalf of retail pharmacy
Health
Website build for animal health firm
Health
Issues-led campaign over landfill tax
Environment
Lobbying on medical product safety issues
Health
Recent Blog Articles Go To The Blog
Choosing celebs that align with your brand
This week the team at Gravitas has been busy opening new-look pharmacies for LloydsPharmacy, drawing the crowds in to watch loyal customers cut the ribbon. A good celebrity helped...
Expertly does it
When Angelina Jolie spoke out about her double mastectomy it surely raised awareness amongst women worldwide of the risks of breast cancer.
Social media crises: be superfast
It took Virgin Media two days to respond to a Facebook storm over a wrongly-issued broadband bill - a lifetime in social media. So this week’s PR tip is to create a rapid-response social media plan.
A campaign by any other name is still a campaign
It’s nigh on three weeks since public health was placed in the hands of local authorities.
Know what your brand stands for - and stick to it
Margaret Thatcher and her politics will continue to polarise opinion for years to come, but few doubted what she stood for or what her brand was. Our tip for the week is: have a mission statement and stick to it.
A picture tells a thousand words
The front pages today are awash with a picture of a young girl dodging a kiss from Prince William. Is this just cute or a good PR tactic?
Life or death for reputation
Last’s night’s Horizon programme showed even the best brains can be overwhelmed in the heat of a crisis.
Bloggers in a flutter over press charter
If there is any clear message at all to emerge from the baffling miasma surrounding the fiendishly complex new system of press regulation it is this: Let the blogger beware.
Gravitas boosts health presence
Gravitas has been tasked with raising heart health awareness by new client Vitagenus.
Client wins in animal health
Gravitas has expanded its presence in the veterinary sector with two new clients wins, adding to its continuing support for British Small Animal Veterinary Association (BSAVA) Congress.
Think outside the box to be first past the post
The crowds have left Cheltenham and as horses and jockeys recover, it’s got us thinking about how a good comms strategy gets you first pass the post.
Kick the habit
Next Wednesday sees the return of national No Smoking Day and here at Gravitas, we’ve been encouraging people to head into their local pharmacy to quit.
Welcome to the blogosphere
Today’s result in the Eastleigh by-elections has got the Twitterati cramming in their opinions in 140 characters but for those who want to say more, blogs are better.
Stats, stats and more stats
Chances are you’re full of cold and stressed about putting the housework off?
That’s Amore
It’s the aftermath of Valentine’s Day and the Gravitas team is thinking of the relationships we hold with those dear to us, one of those being the one we have with the media.
Trying to influence thinkings? Then take soundings.
This week’s Francis report into the Mid Staffs hospitals scandal stressed the importance of communication.
Starting strongly in 2013
Public relations consultancy Gravitas has come off the 2013 starting blocks strongly with new clients that boost its activity in the healthcare and environment sectors.
Slow and steady wins the race
As we wave goodbye to January, ask yourself this - did you keep to your New Year resolution? Did you vow to drink less or work out more only to fail a few weeks in?
It’s Showtime, folks
The words 'triple-dip recession’ almost sound like an amazing dessert but the reality is this is something the UK could face, as latest figures show the economy could re-enter recession. Can trade shows provide a way forward for businesses?
Every little helps when crises hit supermarkets
The Tesco horsemeat saga has gripped the nation this week, leaving our biggest retailer stacking up apology adverts while de-stacking the burger shelves. What should firms do to limt the damage when crises hit?
PR firm boosted by Olympic legacy
Gravitas Public Relations has leapt from the 2013 starting blocks with two new client wins - strengthening its presence in the healthcare and environment sectors.
Gravitas appoints senior account manager
Award-winning Cheltenham company Gravitas Public Relations has appointed a new senior account manager to strengthen its position in healthcare and the environment.
Ommmmm
Hippies moaning and bending into funny positions used to spring to mind when yoga was mentioned but since starting a course a month ago I’ve found practising 'downward facing dog’ and 'child’s pose’ to be the highlight of my week.
The laughing cavalier - all the way to the bank…
Nigh on £500,000, one year’s free health insurance and a hefty contribution to crisis management (or PR as the Beeb called it) has been deemed a 'cavalier’ use of public money by MPs.
Pope upstaged in big news tweet-off
Wow; what a news day. As I sat down to blog about the pope entering the cyber-world of Twitter - lol - I read that the Duke and Duchess of Cambridge are, or is it is LMAO, expecting.
Leveson Report published
So the long-awaited Leveson report has been published. It depends who you speak to whether or not the recommendations are proportionate or not.
Awareness weeks promote essential health check-ups
As we go to press on this newsletter, look out for giant red hearts being splashed across the regional media and in the windows of independent pharmacies.
Prince Happy and the paparazzi effect
We say hats off to the charity WellChild which celebrated the courage of seriously ill children and the dedication of their carers at their recent London awards ceremony.
Pop-up shop power for cosmeceutical firm
We have added a top-notch skincare range to our growing portfolio of products for people wanting to look 10 years younger, safely.
Three things we like
Developments that push the boundaries of the health and green economies always grab our attention. Here we list three we particularly like:
Honeymoon for Hunt in health?
What do we know of Jeremy Hunt, newly responsible for the NHS, and is the outlook better with him in charge?
POM to P to P+
There are three classes of medicine in our health system and to date this structure appears to be pretty straightforward and has worked pretty well.
What do clients really need now from their agencies?
We asked our clients and contacts what drives them today when selecting a communications agency and this is what they said:
The green agenda
Between airport capacity and simpler planning laws, we can expect a lot more hoo-ha in the green agenda, following George Osborne’s new measures to jump-start the economy.
Smells like team spirit
My mum, my two sisters and I all signed up in our local park last Sunday for Race for Life 2012. None of us are 'natural-born runners’ (whatever that means), so teamwork really matters. Encouragement is often underestimated but hearing 'you can do it’ when running can give you the strength to finish. Nothing carries you more than the encouragement of those around you.
A shortage of options on medicines?
The drug shortages crisis that has plagued the UK for the past two years has been tackled by the All Party Parliamentary Group (APPG) for pharmacy in a long-awaited paper. Read its full recommendations here.
Let’s talk about sex, baby
My seven-year-old daughter is still my baby girl in my eyes. She’ll always be so - that’s the effect girls have on their Dads - but without wanting Victorian, I’m worried about mixed messages.
Life's a Pitch, and then you buy
“He’s stolen my idea” I wailed today, hearing Philip Delves Broughton, author of Life's A Pitch, debating with writer and journalist Viv Groskop debate whether you can apply lessons from the business world to real life, on the Today Programme.
Keep on running
Support, determination and self-belief – three critical aspects needed when training for a marathon. This is what I discovered when I ran April’s Brighton marathon – the same week I joined Gravitas Public Relations as an Account executive.
Where insurers can help corporate health
Speak up when leader’s leave of absence risks rumour disease, says KAY WILLIAMSON
Far and wide rippled the relief when Antonio Horta-Osorio resumed the helm at Lloyds.The day health new year resolutions wither
Jan 9 is the day most Brits break their New Year’s resolutions.
Christmas spirit flowing at festive fair - a good use of my spare time
Helping my local community is an important part of my personal life and co-ordinating our annual craft fair is something I’ve done these last 15 years. Our annual craft fair is the culmination of a lot of hard work and effort by many people who ensure the Christmas spirit flows freely.