Strong ROI for eye health campaign
Communicate key messages around UV awareness, drive footfall into opticians and increase social media fans and engagement
Communicate key messages around UV awareness, drive footfall into opticians and increase social media fans and engagement
We increased website hits and brand awareness in just three weeks ahead of Mother's Day using media relations, blogger outreach and social media.
This year has seen a number of super effective PR campaigns, from well thought strategies, to quick wit. Here’s our roundup of favourites from 2015.
As 2015 draws to a close weve reflected on our accomplishments over the year and are looking forward to a busy 2016.
With Google’s algorithms becoming more and more sophisticated, knowing your user is becoming increasingly important to improve your search rankings.
SEO has historically influenced web searches with artificial tricks and backdoor wizardry but this practice is no more. SEO has since evolved into content-orientated activity – an opportunity that PRs should be jumping on for their clients.
Sky News has released a video of the refugee crisis using 360⁰ video, allowing the user to click and drag the screen to get a full view of the scene.
We’re really excited at Gravitas HQ about the imminent launch of the John Lewis Christmas advert and can’t wait to see the teaser which airs tomorrow (Friday) at 8am.
Halloween campaigns can be amazing if done correctly, but more often than not they can be over-egged and just a little bit unnecessary.
Trade shows are the perfect platform to showcase your business and what you have to offer. Follow our tips to become Master of the trade show and harness the opportunities presented for your business.
The PRCA 2015 conference has urged PRs “not to underestimate the power of local newspapers”. They are more trusted and positive than the nationals. We agree and share our six-pack-strategy to celebrate this overdue recognition.
As part of its #ShareACoke campaign, Coca Cola has developed an emoji for Twitter, making it the first brand ever to buy an emoji on the social media website.
Cheltenham Literature Festival today lifts the lid on Alzheimer’s and asks can fictional representations help us understand the experiences of sufferers and their families?
A socially savvy company should take steps to maximise its employees’ LinkedIn profiles for the greater good of the business.
Will the new plastic bag tariff now being charged by English supermarkets change shoppers' habits and reduce wastage...
Is Jeremy Corbyn a social engagement supremo?
It’s the breakthrough we’ve all been waiting for, says Brian Naylor, who has Age-Related Macular Disease (AMD). Surgeons are trialling a medical breakthrough that could cure blindness.
Blogs are big business and gold dust for brands who want to reach out to new audiences, via a channel whose followers trust and respect them.
To become an evaluation pro you should channel your inner J.K. Rowling – it’s widely believed that she wrote the last chapter of Harry Potter before any of the books were even published to keep her on track. She knew where she was heading.
Encouraging thoughts for the PR industry come from journalist David Leake, ex Northcliffe Newspapers and freelancer for the national Sundays.
The newspaper industry had two choices when reeling from the digital invasion – lay down and die or join the invaders.
E-cigarettes have been cleared by Public Health England to not pose significant harm to health, being 95% less harmful than smoking standard cigarettes.
After a busy day of face-to-face media briefings in London, in popped an email from a new health journalist describing Gravitas PR as the new “go-to” health contact for her page.
Can communications strategies designed to restore the battered image of insurance providers help other unloved service economies like utility, train and budget airline operators?
Exciting news - we've been appointed to handle press for the 100% Optical show in 2016.
Persuading people to engage with ‘dull’ eye-health issues and their opticians takes real marketing muscle. We flexed ours by inspiring opticians to do entertaining high-street education. The results won 233 million readers and a 33% spike in social media fans.
Due to the success of last year’s Think About Your Eyes roadshow we’ve hit the road once again to get everyone in the UK to practise safe sun this summer.
Talk of Facebook algorithms, monetised pins on Pinterest and Instagram adverts means PR can no longer hope to achieve the right results for brands without looking at paid media.
Live-streaming through apps like Periscope is the latest development in social media. Early adopters have mixed opinions on how it can help or hinder brands but whatever side you fall the power of Periscope cannot be denied.
For a lot of brands, whatever your size, a crisis can be a case of ‘when’ rather than ‘if’. In a digital world where news breaks on social media first how can you successfully steer your brand through a crisis?
There's always time to brush up on your PR skills so take a look at our pick of the best books that can polish existing knowledge or teach you something new.
There are lessons for every company over the way Thomas Cook mishandled the tragic deaths of Bobby and Christi Shepherd, who were poisoned by carbon monoxide fumes from a faulty boiler on holiday in Corfu.
It's no exaggeration that things move fast in the world of social and digital media - here's our round-up of the latest industry chatter.
The future of renewable energy and reducing carbon emissions has received a boost with crowdsourcing schemes.
If the UK invented democracy and the internet, couldn’t it also invent a low carbon economy of smart ideas to tackle global climate change?
Nothing lands on the desk quite like a well-produced printed publication. The impact and engagement are uniquely irresistible. The feel, the smell, the touch all pervade. Print-on-paper has been around for a very long time, it has served us well and it still resonates with us.
On 1 April, we saw an update to the Mental Health Act 1983 – the first one since 2008. Some of the biggest changes we’ll see are doctors giving patients and carers more involvement in discussions regarding their own care, focusing on personalised care as well as supporting the ‘Closing the Gap: Priorities for essential change in mental health’ campaign to eliminate discrimination and stigma around mental health. But what should employers be doing in light of these changes?
The election bidding war begins over the NHS. For a precis of Tory and Labour pledges, see below this colourful piece from our guest-blogger Frank Talker. Send us your own alternative plan – we may publish it!
CIPR President Sarah Pinch is a busy woman – alongside her Presidential role she also runs her own agency and is the Non-Executive Director of the Health and Safety Executive.
On 20 March the UK saw its first eclipse since 1999 and, despite reports of clouds blocking the view, those who saw it said it was breath-taking.
Once your social media campaigns have amassed a large following how do you keep that following interested and engaged in your activity? For our four key tips, we looked at Adidas Originals.
Twitter is moving the way of Facebook and looking to mass sell tweets to help businesses better profile and understand their customers.
Much has been made of the new look Greater Manchester NHS since it was announced it will have control of its own budget from 2016 – and a new report this week claims the model to be the perfect blueprint for saving our poor, cash-strapped health service.
A report by the Academy of Royal Colleges says exercise should be prescribed in place of drugs to prevent a range of illnesses but how can GPs approach this with patients?
The reputational damage to the Royal Cornwall Hospital NHS Trust over its dermatitis debacle is good news for Cinderella, if not the hospital and the tax-payer.
Facebook has announced plans on its blog to roll out a new support platform for users who share suicidal thoughts on the site.
We sat down with social media consultant Jonathan Pollinger to chat about the latest trends online and the best places to keep on top of the changing rules and newest platforms.
Hello, Kirsty here, the latest Gravitas PR recruit! I’m now into my second month as Account Executive at Gravitas PR and I have probably learnt more here in that short time than I have done in the last year.
We’ve been social long before Twitter was spawned, says Gary Paragpuri, former editor of C&D and ex- pharmacist. Gary, who led the building of the UK’s biggest, most active online pharmacy community, says the art of social engagement is reciprocity. If your social media goal is to coalesce disparate customers into a community that is affiliated to your brand, read on.
Gary Paragpuri, former editor of C&D and ex-pharmacist, led the building of the UK’s biggest, most active online pharmacy community. In the first of our series of expert blogs he explains why even the smallest trusted local health professional can engage far more deeply with its community by capturing and uniting people with common interests and earning their loyalty on social media.
We caught up with freelance journalist Rebecca Wright to see what really gets the women’s consumer media interested.
Social media security has become a key issue following recent events surrounding US Military Twitter account @CENTCOM.
Wondering where to take your PR plans this year? Get one of these trends right and you’ll be on the path to PR success. Incorporate them all and you’ll have 2015 sussed.
Do you know any bed blockers? Chances are, you do, and you may not even realise it. The reason I’m so sure is that my Nan is currently a bed-blocker, and it took me a while to spot the problem.
Meditation is no longer seen as something hippy dippy types do instead of working – it’s a way we can all cope with overwhelming pressure.
Some of the more sensational coverage of A&E waiting times surely needs re-balancing.
It’s the time of year when we’ve all decided we hate ourselves so much that everything about us must change. So we make New Year resolutions and cry when we’ve failed at them all by the first week of February and have to wait a whole 11 months to try again.
As 2014 draws to a close, our clients and contacts are dwelling on what’s worked and what’s not over the year.
Social media is an ever-changing beast and we’re constantly being asked by our clients to tame it.
Whatever your political persuasion, the recent Autumn Statement delivered by The Chancellor, George Osborne, was an impressive example of effective political PR.
In an effort to simplify and clarify responsibility over product safety, The European Commission is planning new regulations for all products aside of food and pharmaceuticals.
NHS patients are about to flex their muscle with new rights on personal care budgets. Health providers need to handle a potential sales and marketing land-grab. Our six-point communications plan offers some useful manoeuvers.
In a time between the end of my master’s degree and applying for scary real jobs, I find myself getting some valuable work experience at Gravitas PR.
A growing number of businesses and government bodies are applying “nudge theory” to make their PR, marketing and comms strategies more effective in changing people’s behaviours and consumer choices. Is it time you thought about it too? This article may open your eyes.
In a recent letter to The Guardian 71 senior NHS leaders warned that the NHS will become "unsustainable" unless politicians set out clearly how they will modernise and fund the service. They stated that "the services we commission and run are not designed to cope with the care needs of the 21st century," due to an ageing population, the growth in the numbers of those with lifestyle-related conditions and healthcare costs running 4% above normal inflation at a time when the NHS is expected to deliver huge budget savings.
All smiles for Kay and the team as Gravitas took home 3 PRCA DARE awards last night from the awards ceremony in Bristol.
In a recent interview with The Telegraph (29 May 2014) the new chief executive of the NHS, Simon Stevens, called for an end to the mass centralisation of services and outlined the case for more care to be provided in community hospitals. This was reported by The Guardian and others as a “reversal” of current policy, but is it? Have those who have campaigned against hospitals closures or the downgrading of services won the argument? Well, not quite, as what Stevens outlined was more an evolution in policy than a reversal.
Listening to the experts at May's OTC Bulletin conference on e-cigarettes, I sense the fate of this new market lies as much in our class prejudices as anything.
It’s double-awards time for our client Essilor. Weeks after they bagged Optician magazine’s Campaign of the Year award, we are shortlisted in three PRCA DARE awards for the same campaign: #thinkaboutyoureyes.
All of us at some time will have watched with a mix of horror - and a degree of glad-it-is-not-me sympathy - as a floundering Chief Executive or company spokesperson gets eviscerated by the media during the midst of a corporate crisis which has engulfed them. Corporate and personal reputations can be shattered in moments and take years to repair at great expense. In extreme cases, businesses go bust.
Attending the SMART Conference last week served as a reminder of the enthusiasm and drive shown by all working in the pharmacy sector to provide an excellent experience to those it serves.
It's all about me me me...
I recently read a fascinating piece from The Marketing Society that identified insights from behavioural science to increase charitable giving. As a former charity PR myself, I started thinking about how similar tactics could be used to boost a charity’s media coverage.
Many of our clients are rightly into this new game. They are nudging individuals to get health checks and eye-tests, or try a new product or service and they are targeting relevant people at those touch points in life when they're most receptive.
Whether it's digital or offline content, writing remains an important skill for PR pros. And nothing irritates us more than when 'impact words' lose their meaning by being overused. Here we examine some of the worst offenders.
Im told people like lists so Im starting 2014 with one of my own.
It can have escaped no one’s attention that Nigella Lawson has come in for a bit of a media battering recently. First the revelations about her unhappy marriage, with Nigella held up as the unlikely poster girl for domestic abuse, followed by the high profile court case and admissions of drug taking.
The once-flourishing green cause has all the appearances of beginning to wilt.
Come New Years Day we shall make resolutions - but for January 1 itself. Then on January 2 we shall do the same, and on January 3, too, and so on right through the year.
At a time when people are busy Christmas shopping, partying or just looking forward to the holiday season, getting consumers to pay attention and react can be tricky.
Are traditional media and social media warring factions or can they work hand in hand? Does the changing media landscape offer a big PR opportunity?
If the headlines are to be believed we might as well just give up.
A much-cherished principle among protesters is that it’s those who shout loudest and wave the biggest placards who get the best coverage.
So the US Government has had a shutdown, welcome to my world Mr President.
Ever considered why you would bother producing digital content at all? Read on...
Today it is 65 years since the start of the NHS. Nobody appears to be in the mood for a party. But perhaps we should be celebrating.
Silly season is going to be a little bit more interesting this year.
David Cameron No, not quite... In true Ascot form he was pipped at the post by the Care Quality Commissions (CQC) media manager, Anna Jefferson.
After 14 years of market domination, Pfizer is to lose its UK Viagra patent this month. Probably one of the most talked about and sought after drugs since penicillin was discovered, this little blue pill has hit the headlines for many reasons during its reign.
Take a look at this memo recently sent to senior staff by a head office which, to protect the identity of our source, shall remain nameless: 'The company intends to get all its ducks in a row before engaging in the heavy lifting involved in restructuring headcount management.
Have you ever bought a product based on a friends recommendation? The likely answer to this question is yes.
For a masterclass in brand intimacy follow Jo Malone.
This week the team at Gravitas has been busy opening new-look pharmacies for LloydsPharmacy, drawing the crowds in to watch loyal customers cut the ribbon. A good celebrity helped...
When Angelina Jolie spoke out about her double mastectomy it surely raised awareness amongst women worldwide of the risks of breast cancer.
It took Virgin Media two days to respond to a Facebook storm over a wrongly-issued broadband bill - a lifetime in social media. So this weeks PR tip is to create a rapid-response social media plan.
Its nigh on three weeks since public health was placed in the hands of local authorities.
Margaret Thatcher and her politics will continue to polarise opinion for years to come, but few doubted what she stood for or what her brand was. Our tip for the week is: have a mission statement and stick to it.
The front pages today are awash with a picture of a young girl dodging a kiss from Prince William. Is this just cute or a good PR tactic?
Lasts nights Horizon programme showed even the best brains can be overwhelmed in the heat of a crisis.
If there is any clear message at all to emerge from the baffling miasma surrounding the fiendishly complex new system of press regulation it is this: Let the blogger beware.
Gravitas has been tasked with raising heart health awareness by new client Vitagenus.
Gravitas has expanded its presence in the veterinary sector with two new clients wins, adding to its continuing support for British Small Animal Veterinary Association (BSAVA) Congress.
The crowds have left Cheltenham and as horses and jockeys recover, its got us thinking about how a good comms strategy gets you first pass the post.
Next Wednesday sees the return of national No Smoking Day and here at Gravitas, weve been encouraging people to head into their local pharmacy to quit.
Todays result in the Eastleigh by-elections has got the Twitterati cramming in their opinions in 140 characters but for those who want to say more, blogs are better.
Chances are youre full of cold and stressed about putting the housework off?
Its the aftermath of Valentines Day and the Gravitas team is thinking of the relationships we hold with those dear to us, one of those being the one we have with the media.
This weeks Francis report into the Mid Staffs hospitals scandal stressed the importance of communication.
Public relations consultancy Gravitas has come off the 2013 starting blocks strongly with new clients that boost its activity in the healthcare and environment sectors.
As we wave goodbye to January, ask yourself this - did you keep to your New Year resolution? Did you vow to drink less or work out more only to fail a few weeks in?
The words 'triple-dip recession almost sound like an amazing dessert but the reality is this is something the UK could face, as latest figures show the economy could re-enter recession. Can trade shows provide a way forward for businesses?
The Tesco horsemeat saga has gripped the nation this week, leaving our biggest retailer stacking up apology adverts while de-stacking the burger shelves. What should firms do to limt the damage when crises hit?
Gravitas Public Relations has leapt from the 2013 starting blocks with two new client wins - strengthening its presence in the healthcare and environment sectors.
Hippies moaning and bending into funny positions used to spring to mind when yoga was mentioned but since starting a course a month ago I’ve found practising 'downward facing dog’ and 'child’s pose’ to be the highlight of my week.
Nigh on £500,000, one year’s free health insurance and a hefty contribution to crisis management (or PR as the Beeb called it) has been deemed a 'cavalier’ use of public money by MPs.
Wow; what a news day. As I sat down to blog about the pope entering the cyber-world of Twitter - lol - I read that the Duke and Duchess of Cambridge are, or is it is LMAO, expecting.
So the long-awaited Leveson report has been published. It depends who you speak to whether or not the recommendations are proportionate or not.
As we go to press on this newsletter, look out for giant red hearts being splashed across the regional media and in the windows of independent pharmacies.
We say hats off to the charity WellChild which celebrated the courage of seriously ill children and the dedication of their carers at their recent London awards ceremony.
We have added a top-notch skincare range to our growing portfolio of products for people wanting to look 10 years younger, safely.
Developments that push the boundaries of the health and green economies always grab our attention. Here we list three we particularly like:
What do we know of Jeremy Hunt, newly responsible for the NHS, and is the outlook better with him in charge?
There are three classes of medicine in our health system and to date this structure appears to be pretty straightforward and has worked pretty well.
We asked our clients and contacts what drives them today when selecting a communications agency and this is what they said:
Between airport capacity and simpler planning laws, we can expect a lot more hoo-ha in the green agenda, following George Osborne’s new measures to jump-start the economy.
My mum, my two sisters and I all signed up in our local park last Sunday for Race for Life 2012. None of us are 'natural-born runners’ (whatever that means), so teamwork really matters. Encouragement is often underestimated but hearing 'you can do it’ when running can give you the strength to finish. Nothing carries you more than the encouragement of those around you.
The drug shortages crisis that has plagued the UK for the past two years has been tackled by the All Party Parliamentary Group (APPG) for pharmacy in a long-awaited paper. Read its full recommendations here.
My seven-year-old daughter is still my baby girl in my eyes. She’ll always be so - that’s the effect girls have on their Dads - but without wanting Victorian, I’m worried about mixed messages.
“He’s stolen my idea” I wailed today, hearing Philip Delves Broughton, author of Life's A Pitch, debating with writer and journalist Viv Groskop debate whether you can apply lessons from the business world to real life, on the Today Programme.
Support, determination and self-belief – three critical aspects needed when training for a marathon. This is what I discovered when I ran April’s Brighton marathon – the same week I joined Gravitas Public Relations as an Account executive.
Speak up when leader’s leave of absence risks rumour disease, says KAY WILLIAMSON
Far and wide rippled the relief when Antonio Horta-Osorio resumed the helm at Lloyds.
Jan 9 is the day most Brits break their New Year’s resolutions.
Helping my local community is an important part of my personal life and co-ordinating our annual craft fair is something I’ve done these last 15 years. Our annual craft fair is the culmination of a lot of hard work and effort by many people who ensure the Christmas spirit flows freely.