We are a PR and crisis communications consultancy that creates credible voices in healthcare and the environment, to improve the quality of life for people and the planet.
Public health awareness campaign
Our award-winning public health and safety campaign helped raise awareness of the dangers of driving with poor eyesight.
Latest Case Studies View All Case Studies
Getting UV protection for eyes on the public radarHealth
Public health awareness campaignHealth
Olympic Supplier Recognition SchemeEnvironment
Awareness for pharmacy initiativeHealth
Launching pivotal cold researchHealth
Thought Leadership for pharma distributorHealth
Education on hand hygieneHealth
Flu vaccination service launchHealth
Changing attitudes to wasteEnvironment
Boosting social media presenceHealth
Demonstrating ROI for our clientsStrategy
Regional coverage for Health HeroesHealth
Fast Track ResultsHealth
Taking men's beauty regimes from the bathroom to the workshopBeauty and lifestyle
Softening the stigma of a personal care productBeauty and lifestyle
Launching a natural skincare productBeauty and lifestyle
Improving the hand health of our nation's hairdressersBeauty and lifestyle
Talking biodiversity at EcobuildEnvironment
Celebrity launch raising consumer awareness of charity aimsBeauty and lifestyle
Managing hospital incident crisisCrisis Management
Managing media on drugs shortages debateCrisis Management
Drug launch to address menstrual issuesHealth
Campaign addresses recycling issuesEnvironment
Handling'watchdog' TV for utilityCrisis Management
CSR for Nuffield HealthHealth
Controlling takeover messagesCrisis Management
Raising profile of prostate remedyHealth
Balancing eco-protester damage at airportCrisis Management
Reaching over 50s with blood messageHealth
Assuaging public fears over hospital cutsCrisis Management
Launching slimming productBeauty and lifestyle
Attracting new buyer for insolvent firmCrisis Management
Handling fallout over hospital mergerCrisis Management
Generating leads for solar firmEnvironment
'Twitterstorm' in customer serviceStrategy
Launching development agencyEnvironment
Achieving balance over BBC investigationCrisis Management
Managing BBC probe into pharma pricingCrisis Management
Making developer a model for public consultationCrisis Management
Lobbying ministers on hygieneHealth
Managing crisis for schoolCrisis Management
Raising profile of foot health websiteBeauty and lifestyle
Promoting drug delivery breakthroughHealth
Eden Project case studyHealth
Consumer PR campaign for skincare brandBeauty and lifestyle
Guru article on NHS customer serviceHealth
Lobbying on behalf of retail pharmacyHealth
Website build for animal health firmHealth
Issues-led campaign over landfill taxEnvironment
Lobbying on medical product safety issuesHealth
Recent Blog Articles Go To The Blog
Your real guide to PR evaluation
As 2014 draws to a close, our clients and contacts are dwelling on what’s worked and what’s not over the year.
Your Top 5 Social Media Tips for 2015
Social media is an ever-changing beast and we’re constantly being asked by our clients to tame it.
PR, politics and the Autumn Statement
Whatever your political persuasion, the recent Autumn Statement delivered by The Chancellor, George Osborne, was an impressive example of effective political PR.
Be ready for a crackdown on product recalls
In an effort to simplify and clarify responsibility over product safety, The European Commission is planning new regulations for all products aside of food and pharmaceuticals.
Prep for the personal health budget land-grab
NHS patients are about to flex their muscle with new rights on personal care budgets. Health providers need to handle a potential sales and marketing land-grab. Our six-point communications plan offers some useful manoeuvers.
The In betweener - how to get ahead in PR
In a time between the end of my master’s degree and applying for scary real jobs, I find myself getting some valuable work experience at Gravitas PR.
When a nudge is better than a push in PR terms
A growing number of businesses and government bodies are applying “nudge theory” to make their PR, marketing and comms strategies more effective in changing people’s behaviours and consumer choices. Is it time you thought about it too? This article may open your eyes.
Thinking like a patient, acting like a taxpayer - the Simon Stevens approach to the NHS
In a recent letter to The Guardian 71 senior NHS leaders warned that the NHS will become "unsustainable" unless politicians set out clearly how they will modernise and fund the service. They stated that "the services we commission and run are not designed to cope with the care needs of the 21st century," due to an ageing population, the growth in the numbers of those with lifestyle-related conditions and healthcare costs running 4% above normal inflation at a time when the NHS is expected to deliver huge budget savings.
PR wobbles? None last night as we were awarded 3 PRCA DARE awards read on..
All smiles for Kay and the team as Gravitas took home 3 PRCA DARE awards last night from the awards ceremony in Bristol.
Going back to the future?
In a recent interview with The Telegraph (29 May 2014) the new chief executive of the NHS, Simon Stevens, called for an end to the mass centralisation of services and outlined the case for more care to be provided in community hospitals. This was reported by The Guardian and others as a “reversal” of current policy, but is it? Have those who have campaigned against hospitals closures or the downgrading of services won the argument? Well, not quite, as what Stevens outlined was more an evolution in policy than a reversal.
E-cigarettes: an ethical or a class issue?
Listening to the experts at May's OTC Bulletin conference on e-cigarettes, I sense the fate of this new market lies as much in our class prejudices as anything.
PR WOBBLES? STAY BRAVE TO WIN AWARDS
It’s double-awards time for our client Essilor. Weeks after they bagged Optician magazine’s Campaign of the Year award, we are shortlisted in three PRCA DARE awards for the same campaign: #thinkaboutyoureyes.
The crisis around the corner
All of us at some time will have watched with a mix of horror - and a degree of glad-it-is-not-me sympathy - as a floundering Chief Executive or company spokesperson gets eviscerated by the media during the midst of a corporate crisis which has engulfed them. Corporate and personal reputations can be shattered in moments and take years to repair at great expense. In extreme cases, businesses go bust.
Can the customer ever really be king in pharmacy?
Attending the SMART Conference last week served as a reminder of the enthusiasm and drive shown by all working in the pharmacy sector to provide an excellent experience to those it serves.
It's all about me me me...
What charity PR can learn from behavioural science
I recently read a fascinating piece from The Marketing Society that identified insights from behavioural science to increase charitable giving. As a former charity PR myself, I started thinking about how similar tactics could be used to boost a charity’s media coverage.
Contextual marketing that delivers great customer and patient experience could kill off old-fashioned, one-way marketing.
Many of our clients are rightly into this new game. They are nudging individuals to get health checks and eye-tests, or try a new product or service and they are targeting relevant people at those touch points in life when they're most receptive.
Can we have our words back please?
Whether it's digital or offline content, writing remains an important skill for PR pros. And nothing irritates us more than when 'impact words' lose their meaning by being overused. Here we examine some of the worst offenders.
I predict a riot
Im told people like lists so Im starting 2014 with one of my own.
How do you solve a problem like Nigella?
It can have escaped no one’s attention that Nigella Lawson has come in for a bit of a media battering recently. First the revelations about her unhappy marriage, with Nigella held up as the unlikely poster girl for domestic abuse, followed by the high profile court case and admissions of drug taking.
Green cause needs right sort of nourishment
The once-flourishing green cause has all the appearances of beginning to wilt.
Resolutions are for every day, not just New Year
Come New Years Day we shall make resolutions - but for January 1 itself. Then on January 2 we shall do the same, and on January 3, too, and so on right through the year.
Are PRs immune to their own tricks?
At a time when people are busy Christmas shopping, partying or just looking forward to the holiday season, getting consumers to pay attention and react can be tricky.
Traditional and social media - an uneasy marriage?
Are traditional media and social media warring factions or can they work hand in hand? Does the changing media landscape offer a big PR opportunity?
Can the last one leaving turn the lights out please?
If the headlines are to be believed we might as well just give up.
Fracking fight - more heat than light?
A much-cherished principle among protesters is that it’s those who shout loudest and wave the biggest placards who get the best coverage.
Turn it off and on again
So the US Government has had a shutdown, welcome to my world Mr President.
Digital content - do it right or don't bother
Ever considered why you would bother producing digital content at all? Read on...
Bad news always shouts louder
Today it is 65 years since the start of the NHS. Nobody appears to be in the mood for a party. But perhaps we should be celebrating.
Think visual to piggyback coverage on royal birth
Silly season is going to be a little bit more interesting this year.
And the award for this weeks PR gaffe goes to
David Cameron No, not quite... In true Ascot form he was pipped at the post by the Care Quality Commissions (CQC) media manager, Anna Jefferson.
Pfizer to face stiff opposition
After 14 years of market domination, Pfizer is to lose its UK Viagra patent this month. Probably one of the most talked about and sought after drugs since penicillin was discovered, this little blue pill has hit the headlines for many reasons during its reign.
Er could you say that again?
Take a look at this memo recently sent to senior staff by a head office which, to protect the identity of our source, shall remain nameless: 'The company intends to get all its ducks in a row before engaging in the heavy lifting involved in restructuring headcount management.
Show and tell
Have you ever bought a product based on a friends recommendation? The likely answer to this question is yes.
Follow "Jo Loves " for branding tips
For a masterclass in brand intimacy follow Jo Malone.
Choosing celebs that align with your brand
This week the team at Gravitas has been busy opening new-look pharmacies for LloydsPharmacy, drawing the crowds in to watch loyal customers cut the ribbon. A good celebrity helped...
Expertly does it
When Angelina Jolie spoke out about her double mastectomy it surely raised awareness amongst women worldwide of the risks of breast cancer.
Social media crises: be superfast
It took Virgin Media two days to respond to a Facebook storm over a wrongly-issued broadband bill - a lifetime in social media. So this weeks PR tip is to create a rapid-response social media plan.
A campaign by any other name is still a campaign
Its nigh on three weeks since public health was placed in the hands of local authorities.
Know what your brand stands for - and stick to it
Margaret Thatcher and her politics will continue to polarise opinion for years to come, but few doubted what she stood for or what her brand was. Our tip for the week is: have a mission statement and stick to it.
A picture tells a thousand words
The front pages today are awash with a picture of a young girl dodging a kiss from Prince William. Is this just cute or a good PR tactic?
Life or death for reputation
Lasts nights Horizon programme showed even the best brains can be overwhelmed in the heat of a crisis.
Bloggers in a flutter over press charter
If there is any clear message at all to emerge from the baffling miasma surrounding the fiendishly complex new system of press regulation it is this: Let the blogger beware.
Gravitas boosts health presence
Gravitas has been tasked with raising heart health awareness by new client Vitagenus.
Client wins in animal health
Gravitas has expanded its presence in the veterinary sector with two new clients wins, adding to its continuing support for British Small Animal Veterinary Association (BSAVA) Congress.
Think outside the box to be first past the post
The crowds have left Cheltenham and as horses and jockeys recover, its got us thinking about how a good comms strategy gets you first pass the post.
Kick the habit
Next Wednesday sees the return of national No Smoking Day and here at Gravitas, weve been encouraging people to head into their local pharmacy to quit.
Welcome to the blogosphere
Todays result in the Eastleigh by-elections has got the Twitterati cramming in their opinions in 140 characters but for those who want to say more, blogs are better.
Stats, stats and more stats
Chances are youre full of cold and stressed about putting the housework off?
Its the aftermath of Valentines Day and the Gravitas team is thinking of the relationships we hold with those dear to us, one of those being the one we have with the media.
Trying to influence thinkings? Then take soundings.
This weeks Francis report into the Mid Staffs hospitals scandal stressed the importance of communication.
Starting strongly in 2013
Public relations consultancy Gravitas has come off the 2013 starting blocks strongly with new clients that boost its activity in the healthcare and environment sectors.
Slow and steady wins the race
As we wave goodbye to January, ask yourself this - did you keep to your New Year resolution? Did you vow to drink less or work out more only to fail a few weeks in?
Its Showtime, folks
The words 'triple-dip recession almost sound like an amazing dessert but the reality is this is something the UK could face, as latest figures show the economy could re-enter recession. Can trade shows provide a way forward for businesses?
Every little helps when crises hit supermarkets
The Tesco horsemeat saga has gripped the nation this week, leaving our biggest retailer stacking up apology adverts while de-stacking the burger shelves. What should firms do to limt the damage when crises hit?
PR firm boosted by Olympic legacy
Gravitas Public Relations has leapt from the 2013 starting blocks with two new client wins - strengthening its presence in the healthcare and environment sectors.
Gravitas appoints senior account manager
Award-winning Cheltenham company Gravitas Public Relations has appointed a new senior account manager to strengthen its position in healthcare and the environment.
Hippies moaning and bending into funny positions used to spring to mind when yoga was mentioned but since starting a course a month ago I’ve found practising 'downward facing dog’ and 'child’s pose’ to be the highlight of my week.
The laughing cavalier - all the way to the bank
Nigh on £500,000, one year’s free health insurance and a hefty contribution to crisis management (or PR as the Beeb called it) has been deemed a 'cavalier’ use of public money by MPs.
Pope upstaged in big news tweet-off
Wow; what a news day. As I sat down to blog about the pope entering the cyber-world of Twitter - lol - I read that the Duke and Duchess of Cambridge are, or is it is LMAO, expecting.
Leveson Report published
So the long-awaited Leveson report has been published. It depends who you speak to whether or not the recommendations are proportionate or not.
Awareness weeks promote essential health check-ups
As we go to press on this newsletter, look out for giant red hearts being splashed across the regional media and in the windows of independent pharmacies.
Prince Happy and the paparazzi effect
We say hats off to the charity WellChild which celebrated the courage of seriously ill children and the dedication of their carers at their recent London awards ceremony.
Pop-up shop power for cosmeceutical firm
We have added a top-notch skincare range to our growing portfolio of products for people wanting to look 10 years younger, safely.
Three things we like
Developments that push the boundaries of the health and green economies always grab our attention. Here we list three we particularly like:
Honeymoon for Hunt in health?
What do we know of Jeremy Hunt, newly responsible for the NHS, and is the outlook better with him in charge?
POM to P to P+
There are three classes of medicine in our health system and to date this structure appears to be pretty straightforward and has worked pretty well.
What do clients really need now from their agencies?
We asked our clients and contacts what drives them today when selecting a communications agency and this is what they said:
The green agenda
Between airport capacity and simpler planning laws, we can expect a lot more hoo-ha in the green agenda, following George Osborne’s new measures to jump-start the economy.
Smells like team spirit
My mum, my two sisters and I all signed up in our local park last Sunday for Race for Life 2012. None of us are 'natural-born runners’ (whatever that means), so teamwork really matters. Encouragement is often underestimated but hearing 'you can do it’ when running can give you the strength to finish. Nothing carries you more than the encouragement of those around you.
A shortage of options on medicines?
The drug shortages crisis that has plagued the UK for the past two years has been tackled by the All Party Parliamentary Group (APPG) for pharmacy in a long-awaited paper. Read its full recommendations here.
Lets talk about sex, baby
My seven-year-old daughter is still my baby girl in my eyes. She’ll always be so - that’s the effect girls have on their Dads - but without wanting Victorian, I’m worried about mixed messages.
Life's a Pitch, and then you buy
“He’s stolen my idea” I wailed today, hearing Philip Delves Broughton, author of Life's A Pitch, debating with writer and journalist Viv Groskop debate whether you can apply lessons from the business world to real life, on the Today Programme.
Keep on running
Support, determination and self-belief – three critical aspects needed when training for a marathon. This is what I discovered when I ran April’s Brighton marathon – the same week I joined Gravitas Public Relations as an Account executive.
Where insurers can help corporate health
Speak up when leader’s leave of absence risks rumour disease, says KAY WILLIAMSON
Far and wide rippled the relief when Antonio Horta-Osorio resumed the helm at Lloyds.
The day health new year resolutions wither
Jan 9 is the day most Brits break their New Year’s resolutions.
Christmas spirit flowing at festive fair - a good use of my spare time
Helping my local community is an important part of my personal life and co-ordinating our annual craft fair is something I’ve done these last 15 years. Our annual craft fair is the culmination of a lot of hard work and effort by many people who ensure the Christmas spirit flows freely.